Children, as we know, go to school. There they experience, often for the first time, printed books. Some of these children fall in love with them and will become the next generation of readers and, no doubt, have their ereaders in their pockets ready to grab at a moments notice, perhaps while waiting for a bus or riding on a train. But at the moment, while they are children, they know and use printed books.
Children, of course, are attracted to bright and shiny things, and tablets, mobile phones and computers are marvellous playthings; games, videos and social media websites are enjoyed to the full, but I do not believe the majority of children in the ‘reading’ world use them to read books. Not yet.
Therefore if you are a children’s self-published author and you want your work to reach your audience you need to have it printed.
Fortunately there is such a thing as print-on-demand. The digital technology has made it possible to have printed a single copy of your manuscript in the form of a professional looking perfect bound book. Fabulous! Companies like Amazon and Lulu can do this for you and not only print them, but make the books available for anyone in the world to purchase.
The downside to this incredible never-seen-before instance book-print situation is the price. To me, as an author, the fact that I may order my printed copy for less than an English tenner and have it delivered to my door within a week is amazing, but to a potential parent looking on line, the cost, when compared to other children’s books, is pretty steep. Almost double the price!
It is parents that are going to be buying the book online. They have the credit cards. So to compete in an over crowded marketplace I need to make my printed book cheaper. But how?
There really is only one way. Have them printed myself and in quantity. It’s not cheap and is a big risk.
It isn’t as expensive as it once was, however, and the quantities do not have to be ridiculously high. The risk is that you do not sell them and end with stacks of boxes all over your house.
However, I think if you have the printed book you have a lot of options open to you. Here are some of them:
First, you can still put them on Amazon and let them fulfil the orders. It costs a bit, but it would still make the price cheaper than the print-on-demand books.
Second, you can sell them direct from your own website. This is great because you can personalise them and sign them for the buyer.
Third, you can sell them at talks, workshops, and literary festivals. For children’s books it extra cool, because you could give away some to school libraries, offer them as prizes and perhaps sell a few at school fêtes or craft fares.
All the other rules apply; have it proofread, edited with a good cover. But printing yourself is worth thinking about.
I am going to try it with Splidge the Cragflinger and shall report on how it goes.